Vietnam Marcom

ADFEST has revealed its full line-up of top tier industry creative leaders who will judge the ADFEST 2025 Lotus Awards. The juries, consisting of 32 male and 31 female masters of advertising and marketing, have been selected from 19 cities…

Shape My Portfolio was one of the highlights of ADFEST last year. A portfolio is every creative’s professional drawcard. It can determine how fast a creative ascends the ladder, where they do that climbing and how far they reach. It is not…

This year, ADFEST has put together a feast of sessions that range right across the spectrum, from things you need to know and things that are fascinating to know, to things whose knowing puts success closer than you might have dreamed…

What if strategy wasn’t a barrier to creativity but its biggest champion? Are strategy and creativity really at odds? Or are they partners in building work that truly resonates. Strategy Isn’t The Deliver Results is the masterclass for…

ADFEST continues to gather speaker sessions filled with unexpected thinking to help attendees discover new ways to promote success for their business. These new sessions include untraditional thinking about disagreements across advertising…

It’s clear from the workshop title, How to Master Duration. 6 Seconds to 600 Seconds,  that Vishal Sagar, Director, from Black White Grey, Gurgaon, knows how to attract an audience. He also knows how to hold that audience across all the…

Newness is a difficult creature to tame. But advertising and marketing depend on their ability to do just that, to take on newness and use it to surprise, engage, entertain and inform. These ADFEST sessions provides insightful thinking from…

The right music choices increase advertising effectiveness by 20-25%. Yet creatives and marketeers often leave music decisions to chance. That’s an opportunity wasted. Having worked with over 75% of global marketers, Tracks & Fields can…

ADFEST’s Fabulous Five, the five young directors who represent the future of filmmaking excellence, have been chosen. The judges assessed 26 scripts from 6 cities. The Fabulous Five represent the most impressive young directors and the…

Consumer expectations about video content have matured. So have the capabilities available to creatives. The AI x Reels Workshop by Meta at ADFEST will provide a comprehensive and hands-on experience that empowers creatives to overcome idea…

New York, NY – January 28, 2025, New York Festivals® AME Awards®, now in its 31st year of honoring advertising and marketing effectiveness, proudly announces the 2025 AME Awards Grand Jury. This world-class panel of strategic leaders will…

ADFEST is thrilled to host the World Producers Summit again at COLLiDE at ADFEST 2025 Festival at Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group in Pattaya, Thailand, from Thursday 20 March to Saturday 22 March…

ADFEST ADDS MORE SESSIONS OF SURPRISING IDEAS AND INTRIGUING VIEWPOINTS FOR SUCCESS To be left behind in a fast-changing industry is a niggling fear for everyone wanting success. The sessions at COLLiDE at ADFEST 2025 are designed to…

Ready or not, the industry is navigating unexplored territory, where technology and creativity, efficiency and storytelling, humanity and AI collide. In these ADFEST sessions, some of the industry’s most progressive thinkers will take you…

Knowledge that inspires, encourages and advances understanding. This is the hallmark of ADFEST’s speaker sessions. The first sessions to be announced during COLLiDE at ADFEST 2025 include a probing exploration of the industry’s female…

ADFEST has chosen the international creative leaders who will preside over its juries at the ADFEST Lotus Awards 2025. The juries will be led by Susan Credle, Interpublic Global Creative Advisor and Grand Jury President and Creative…

Sự kiện có sự tham dự của các đồng chí Phan Thị Thắng, Thứ trưởng Bộ Công Thương; Phan Văn Mãi, Chủ tịch UBND TPHCM, cùng đại diện lãnh đạo các sở, ban ngành. Tại sự kiện, Chủ tịch UBND TPHCM Phan Văn Mãi chúc mừng các doanh nghiệp đạt…

New York, NY January 15, 2025 - The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition.  Grey New York has teamed up with New York Festivals Advertising Awards to unveil a bold new creative…

ADFEST is excited to announce that Dentsu will host the 2025 Young Lotus Workshop, its three-day workshop for ambitious young creative teams from the Asia Pacific and Middle East. This year it will be run under the theme, The Collision of…

With this year’s ADFEST theme of COLLiDE as its reference and the prestige of the Lotus petal as its inspiration, ADFEST has commissioned an exquisite new trophy. It’s a collision of old and new, the crystal of the traditional ADFEST trophy…