Social Trends 2022

Backed by global data and expert insights, our 6th annual report on global social media trends is your guide to taking all the right risks, defying expectations, outperforming your competitors—and making everyone wonder how you did it.

As the tide on social media shifts away from glossy mega-influencers towards smaller and more authentic communities, brands that partner wisely with creators are connecting with new audiences, earning their trust, and gaining cultural capital.

Marketers will be spending more on social ads in 2022—but to stand out, they’ll have to work harder to create ads that mirror and enrich the distinct experience each social network offers.

As marketers become more confident in measuring the ROI of their efforts on social media, high performers are spreading the love across the rest of their organization.

While the brick-and-mortar storefront lives on, it’s clear social commerce isn’t going anywhere. In 2022, small businesses will extend the customer experience across social storefronts while large enterprises will test the limits of the online shopping experience.

Amid halting global supply chains and staffing shortages, many businesses can expect an influx of no-so-happy customers in 2022. Meanwhile, demand for customer service over social has been surging. Social media managers now find themselves in an ideal position to play the hero and steer their organizations through the upheaval.

Source: Hootsuite

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