With globalization, Asia is increasingly contributing to the forefront of Global Economy. In the world of advertising, the Asian Way grows ever more popular in the global world. Traditions and values in Asian cultures as well as the economic and personal identities make each Asian country unique.
In AdAsia 2017, we will showcase the latest and best worldwide marketing practices as well as fresh innovation and creativity that is coming out of Asia. We can use the learnings from diverse markets and disciplines to formulate intelligent platforms and advance new possibilities. The aim is for us to learn from each other in order to excel in the global stage.