Creative Global Marketing

30 Inspirational Marketers are Named INTERNATIONALISTS OF THE YEAR as They Reinvent Contemporary Marketing

Internationalist

CELEBRATING INTERNATIONALISTS THROUGHOUT THE WORLD AS THEY REINVENT CONTEMPORARY MARKETING

Thirty marketing leaders have been named Internationalists of the Year by The Internationalist for their outstanding accomplishments in the past year.

Honoring those individuals who are changing the rules of contemporary marketing is at the heart of The Internationalist‘s mission, and this latest group of Internationalists of the Year represents many of the champions behind exciting brand developments and new marketing thinking. Amid today’s fast digital pace with its emphasis on accountability, transparency and data, combined with a re-set global economy, the extraordinary efforts of these individuals insure that critical marketing programs move ahead and make a difference.

According to their peers, Internationalists of the Year are inspirational leaders– champions of multinational strategy, adept at innovative communications, advocates of responsible brand-building and inventors of how we re-think marketing’s new capabilities. They take marketing risks that produce results in multiple markets or influence worldwide thinking about best practices. Without their direction, many programs simply would not come to fruition.

The Internationalists include:

  • Erin Bevington — General Manager, Global Media & Agency Management, MICROSOFT
  • Renaud Butel — Vice President, MOET & CHANDON USA (LVMH)
  • Manuela Buxo — Senior Vice President, Global Strategic Marketing, SANOFI CONSUMER HEALTHCARE
  • Maria Elisa Carvajal –VP, Global Marketing Communications, COLGATE PALMOLIVE
  • Keith Choy — Asia Pacific Regional President , PFIZER CONSUMER HEALTHCARE
  • Juliana Chugg — EVP, Chief Brand Officer, MATTEL
  • Andrew Clarke — Chief Marketing & Customer Officer, MARS
  • Paul D’Arcy — SVP, Marketing, INDEED.COM
  • Suzy Deering — Chief Marketing Officer- Sales & Growth Markets, EBAY
  • Oscar di Montigny — Chief Marketing, Communications and Innovation Officer, BANCA MEDIOLANUM
  • Jene Elzie –Vice President, International Marketing, NBA
  • Natalia Filippociants — Senior Director Marketing, Global Beverages Group, PEPSICO
  • Mary Gerzema — SVP Media, SHISEIDO AMERICAS
  • John Harrobin — Senior Vice President, Marketing, AUDIBLE, INC.
  • Craig Hepburn — Global Vice President Digital, Brand & Creative Services, TATA COMMUNICATIONS
  • Laura Ims — Associate Marketing Director, Global Digital Platforms, PROCTER & GAMBLE
  • Gerhard Louw — Senior Manager, International Media Management & Digital Transformation, DEUTSCHE TELEKOM
  • Whitney Magnuson — Global Team Manager, Social Media & Influencer Relations, IBM
  • Jim Mollica — Head of Global Consumer Engagement & Digital Marketing, UNDER ARMOUR
  • Andrew Morawski — President and Country Chairman- America, VODAFONE
  • Kasey O’Leary — Vice President, Global Marketing, HILTON
  • Anna Roca — Executive Vice President, International Partnerships & Promotions, 20th CENTURY FOX INTERNATIONAL
  • Lisa Rogers — Group Manager, Global Digital Platforms, THE COCA-COLA COMPANY
  • Pio Schunker — EVP, Global Head Brand Marketing, SAMSUNG ELECTRONICS
  • Geoff Seeley — Director, Global Connections & Media Activation, AIRBNB
  • Robert Sundy — Head of Brands & Marketing Services, WHIRLPOOL
  • Linda Van Schaik — General Manager, Global Customer Marketing & Communications, SHELL
  • Mirella Amalia Vitale — Senior Vice President, Marketing, Communications & Public Affairs, ROCKWOOL GROUP
  • Vic Walla — Vice President, Global Brand Marketing, EXPEDIA
  • Stephen White — Group Marketing Director, JD SPORTS FASHION

“The reinvention of marketing” is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly redefined by the impact of data and analytics, social media, changing consumer expectations, and the need for global growth. These individuals are helping to shape this agenda.

The Internationalists — past and present– will be honored at a peer-to-peer dinner in New York on April 19, 2018. Connecting the industry’s best and brightest always leads to interesting outcomes.

This year’s winners are invited be part of the annual Internationalist/ANA book series called The Reinvention of Marketing, published by INGRAM. Each chapter highlights the work and ideals of a leading marketer. The book is intended for current marketers– and future ones– as it has also become a “living” text book for marketing universities around the world– complete with current case studies and the potential for chapter participants to be guest lecturers.

These men and women join over 255 other individuals named over the last decade.

These marketers are also welcomed as part of THE INTERNATIONALIST 1000 initiative– 1000 Marketers Around the World Reshaping the Future of Marketing in global partnership with the ANA/ Association of National Advertisers— a group of dedicated industry leaders who are reshaping our understanding of marketing’s expanding role throughout the world.

Every year since 2004, The Internationalist has named those international marketers who are truly the people behind the year’s outstanding marketing achievements. Winners represent a variety of industries and a diversity of locations. Yet, all take the role of international brand champion to heart. Without their extraordinary energy, inspiration and experience, many multinational programs simply would not get off the ground. This marks the 11th Annual Edition of Internationalist of the Year; all those named remain Internationalists throughout their tenure in the marketing industry.

PAST WINNERS INCLUDE:

Internationalists ’16: Rickard Antblad, BACARDI; Bruce Atherley, COTTON COUNCIL INTERNATIONAL; Melanie Batchelor, GRUPPO CAMPARI; Alan Bethke, SUBARU OF AMERICA; Lisa D’Amico, AESOP; Michael Fanuele, GENERAL MILLS; Anthony Farina, CSL Limited; Elana Friedman, AKA HOTELS; Steven Fund, INTEL; Jim Geikie, BURT’S BEES; Nick Gyss, L’OREAL; Hermann Hassenstein, PUMA; Miriam Jordan Keane, BRITISH GAS; Mark Krolick, UNITED AIRLINES; David Krzypow, MOROCCAN OIL; Matthew Lubeck, L’OREAL USA; Ellen Ma, BAE SYSTEMS; Kevin Peck, AT&T; Melissa Pordy, TIFFANY & COMPANY North America; Tim Sayler, AUDEMARS PIGUET; Antonio Sciuto, NESTLE WATERS North America; Jennifer Sey, LEVI STRAUSS & CO; Meryl Stevens, MORGAN STANLEY; Alicia Tillman, SAP ARIBA; Gianluca Toccafondi, IKEA Group

Internationalists ’15: Sam Ahmed, MASTERCARD; Lee Applbaum, PATRON SPIRITS; Dean Aragon, SHELL Brands International; Michelle Atkinson, ENERGIZER HOLDINGS; Lionel Benbassat, EUROSTAR; Pierre Berard, PERNOD RICARD; Charles Chappell, THE HERSHEY COMPANY; Jennifer Chick, HILTON WORLDWIDE; Jerri DeVard, ADT Corp; Uwe Ellinghaus, CADILLAC; Charisse Ford, PANDORA JEWELRY; Johann Freilinger, SAP XM; Christian Gebara, TELEFONICA VIVO BRAZIL; Jon Iwata, IBM; JP Kuehlwein, FREDERIC FEKKAI; Sean Madden, SAGE; Andrew Markowitz, GE; Rob Master, UNILEVER; Christina Meringolo, BAYER; Ignacio Molina, SUNTORY BEVERAGE & FOOD EUROPE; Mollie O’Brien, BASF; Angel Perez Agenjo, ELI LILLY & CO; Jon Potter, MOET HENNESSY; Rob Rakowitz, MARS, INC; Yin Woon Rani, THE CAMPBELL SOUP COMPANY; Eric Reynolds, THE CLOROX COMPANY; Manos Spanos, PEPSICO; Lilian Tomovich, MGM RESORTS INTERNATIONAL; Esther Uhalte, ESTEE LAUDER; David VanderWaal, LG ELECTRONICS; Dan Vinh, MARRIOTT INTERNATIONAL; Freda Wang, MERCEDES-BENZ CHINA Jackie Woodward, GENERAL MILLS

Internationalists ’14: Irene Albert, PROCTER & GAMBLE; Chloe Alsop, AUSTRALIAN METRO; Dana Anderson, MONDELEZ; Simon Bradley, VIRGIN ATLANTIC; Roman Cepeda, SAMSUNG Latin America & Brazil; Daniel Cherry, DIAGEO; Daniela Cordua, IKEA; Heather Cox, CITI; Andrea Davey, TIFFANY & CO; Ricardo Dias, A-B InBev; Andy England, MILLERCOORS; Martyn Etherington, MITEL NETWORKS; Russell Findlay, HISCOX; Vittoria Gambirasi, NESTLE; Jack Haber, COLGATE PALMOLIVE; Kathleen Hall, MICROSOFT; Mara Hannula, MARRIOTT; David Hoffmann, MCDONALD’S; Brad Jakeman, PEPSICO; Fernando Julianelli, MITSUBISHI MOTORS of BRAZIL; Liz Kamaruddin, PETRONAS; Amitabh Kant, GOVERNMENT OF INDIA; Chris Keith, PROCTER & GAMBLE; Jeff Larson, SUBWAY RESTAURANTS; Michelle Lee, QATAR AIRWAYS; Christina Lu, JOHNSON & JOHNSON CHINA; Michaela Maerkl, GE GERMANY; Jennifer McCarthy, STARWOOD HOTELS & RESORTS; Vineet Mehra, JOHNSON & JOHNSON; Olga Osminkina-Jones, DANONE WATERS of AMERICA; Ricardo Perez, GRUPO BIMBO; David Roman, LENOVO; Alexander Sneen, BROWN-FORMAN; Jon Suarez-Davis, THE KELLOGG COMPANY; Hesham Tahssin, AMERICANA RESTAURANTS; Kozo Takaoka, NESTLE JAPAN; Thomas van Schaik, ADIDAS.

Internationalists ’13: Phill Battersby, MICROSOFT Western Europe; Douglas Busk, THE COCA-COLA COMPANY; Zita Cassizzi, TOMS; Fernando Chacon, ITAU UNIBANCO; Joan Chow, CONAGRA FOODS; David Clark, GENERAL MILLS; Jesper Colding, MENGNIU Dairy Company China; Faruk Çizmecioğlu, TURKISH AIRLINES; Allison Dew, DELL; Maggie Fox, SAP; Susie Hamlin, CISCO; Arun Hozack, RED BULL; Per Hjuler, The LEGO Group; Johan Jervoe, UBS; Jill Kluge, MANDARIN ORIENTAL HOTEL GROUP: Gerardo Llanes Álvarez, MEXICO TOURISM BOARD; Fernando Machado, DOVE Skin Cleansing and Care (UNILEVER); Oliver Maletz, VOLKSWAGEN AG; Dr. Susan Mboya-Kidero, COCA-COLA’s Women’s Economic Empowerment for Eurasia & Africa; David Melançon, BENJAMIN MOORE & CO.; Nagisa Manabe, UNITED STATES POSTAL SERVICE: Marlena Peleo-Lazar, MCDONALD’S CORPORATION; Roberto Ricossa, AVAYA; Clayton Ruebensaal, THE RITZ-CARLTON HOTEL COMPANY; Bob Rupczynski, KRAFT FOODS GROUP; Lisa Shalett, GOLDMAN SACHS; Marc Speichert, L’OREAL; Américo Campos Silva, SHELL BRANDS INTERNATIONAL: Chris Thompson, BRAND USA; Rodney Williams, MOET HENNESSY USA and MICHAEL KORS Global Marketing Team: Lisa Pomerantz, Kristen Campbell, Laura Parsons.

Internationalists ’12: Janice Alfini, DINERS CLUB INTERNATIONAL/DISCOVER; Linus Almqvist, VATTENFALL AB; Nayantara Bali, PROCTER & GAMBLE; Bonin Bough, MONDELEZ INTERNATIONAL; Christa Carone, XEROX; Frederique Covington Corbett, MICROSOFT; Carmen D’Ascendis, Jack Daniels/ BROWN FORMAN; Nancy Deck, HILTON WORLDWIDE; Gerardo Garcia, THE COCA-COLA COMPANY; Jason Hill, GE; Mark Ingall, CITI GROUP; Maria Jobin, ABB; John Kennedy, THE IBM CORPORATION; Sarah Manley, BURBERRY; Marc Mathieu, UNILEVER; Diego Scotti, J. CREW; Shiv Singh, PEPSICO BEVERAGES; Kensuke Suwa, UNIQLO; Susan Thronson, MARRIOTT INTERNATIONAL, INC.; Sarah Wyse, COUTTS; Maria Ziv, VISIT SWEDEN.

Internationalists ’11: Morten Albaek, VESTAS WIND SYSTEMS; Barbara Basney, XEROX; Pete Blackshaw, NESTLE; Kim Chrystie, EMC; Anna Griffin, JUNIPER; Ben Jankowski, MASTERCARD WORLDWIDE; Fritz Johnston THE BOEING COMPANY; Susan Jurevics, SONY CORPORATION; Laurie Kasper, INTEL; Sanjay Khosla, KRAFT FOODS; Michelle Klein, DIAGEO; Rob Langtry, AUSTRALIAN WOOL INNOVATION; James Moorhead, GILLETTE; Erich Parker, DU PONT; Sue Shim, SAMSUNG; Roshene Singh, SOUTH AFRICA TOURISM; Colin Westcott-Pitt, HEINEKEN; Betsy Wilson, UPS

Internationalists ’10: Jon Achenbaum, BAYER HEALTHCARE/ Diabetes Division; Nick Adams, WESTPAC BANK; Scott Berg, HEWLETT-PACKARD COMPANY; Dwight Caines, SONY PICTURES WORLDWIDE; Chad Carlson, ORACLE CORPORATION; Julie T. Chan, PFIZER Consumer Healthcare; Wendy Clark, THE COCA-COLA COMPANY; Beth Comstock, GE; Trevor Edwards, NIKE, INC.; Katy Giffault, HASBRO, INC.; Kieran Foley, DIGICEL; Anthony Lau, BANK OF COMMUNICATIONS; Claire Molyneux, PROCTER & GAMBLE West Africa; Marisa Ricciardi, NYSE EURONEXT; Shawn Warren, KRAFT FOODS Asia-Pacific; Rahul Welde, UNILEVER Asia

Internationalists ’09: Bettina Sherick- 20th CENTURY FOX; Christine Valls- AMERICAN AIRLINES; Joe Bihlmier- AMERICAN EXPRESS; Nicolas Maurer- BEIERSDORF; Len Blaifeder- BNY MELLON; Neil McGuinness- BP SOLAR; Michael Mendenhall- HEWLETT PACKARD; Geert van Kucyk- PHILIPS; Celine Del Genes- REEBOK ASIA PACIFIC

Internationalists ’08: Mike Paradiso- CA; Kristy DeMarco- CISCO; Mats Ronne- ELECTROLUX; Kathy Button Bell- EMERSON; Stefan Betz- GERMANWINGS; Vanessa Healey-INTERCONTINENTAL HOTELS; Mary Dillon- McDONALD’S; Hossam Dabbous -PEPSICO; José Romano- SHARP LATIN AMERICA; Cathy Davies- SONY ERICSSON; Mark Davies- STAR ALLIANCE; Babs Rangaiah- UNILEVER

Internationalists ’07: Teresa Poggenpohl- ACCENTURE; Susan Bradley- BOEING Commercial Airplanes; Daniel Guzman- DELL; Yisell Hernandez- Genius-KYE Systems; Javier Diez-Aguirre- GENWORTH Financial; Grace Villamayor- HERTZ International; Amy Lou- HTC;· Ted Chung- HYUNDAI Card Company; Dierdre Bigley- IBM; Marcus Casey- LUFTHANSA; Simon Sproule- NISSAN Motor Company; Paul Greenberg- NYC & Co.- Paul Greenberg; Dr. Greg Allgood- PûR® Purifier of Water, Procter & Gamble; Mark Reeves- STAR ALLIANCE; Joe Clift- VISA Europe

Internationalists ’06: Kit Haines-Bornheimer- AT&T; Anja Herb- BASF; Rafael Gomez- CITGO; Helen Clark- CHEVRON; Kevin Brown- Digi-Key; Steve Wheeler- EMIRATES AIRLINES; David Spurlock- EOS AIRLINES; Urban Fjellestad- ERICSSON; Jennifer White- FREESCALE SEMICONDUCTOR; Nancy Bagat- INTEL; Giorgio Guidotti- MAX MARA FASHION GROUP; Eikoh Harada- McDONALD’S JAPAN; Lloyd Mathias- MOTOROLA; Patrick Heineger- ROLEX; Ian MacFarlane- TOURISM AUSTRALIA

Internationalists ’05: Steve Wilhite- NISSAN; Peter Moore- MICROSOFT; Judy Everett-SHELL; Tom O’Toole- HYATT; Tony Fernandes- AIR ASIA; Yvonne Johnston- MARKETING COUNCIL OF SOUTH AFRICA; Judy Hu- GE; Peter Boher- PENINSULA HOTELS:, Deepak Advani- LENOVO

Internationalists ’04: Stewart McHie- EXXON MOBIL; Rachell Berges- MOTOROLA: Erich Stamminger- ADIDAS-SALOMON; Steve Jobs- APPLE; Eric Kim- SAMSUNG; Allison Johnson- HP; Anita Mehra Mohayoun- DUBAI AIRPORT; James Stengel- PROCTER & GAMBLE; Dee Dutta- SONY ERICSSON; Zhang Ruimin- HAIER; Peter Stringham- HSBC; Yazid bin Mohamed- MALAYSIA AIRLINES; Larry Light- McDONALD’S

All Internationalists are nominated by their industry colleagues for their current work during a 3-month Call for Entries. Nominees should “break the mold” with their multinational brand communications, as well as their individual skills and drive. Candidates are selected by these peer-to-peer nominations and the evaluations of the Internationalists Committee, past Internationalists, and The Internationalist Editorial Board.

ABOUT THE INTERNATIONALIST

The Internationalist focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing and advertising through original content, intelligence, thought leadership, community, collaboration, and influence. Marketer driven, The Internationalist has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication,The Internationalist connects a global audience through content and case studies in print, online and in-person– via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits- all to better serve the needs of this fast-changing community.

The Internationalist is proud of its Global Alliance with ANA (Association of National Advertisers) as we partner on an initiative called THE INTERNATIONALIST 1000 with ANA or 1000 Marketers around the World Reshaping the Future of Marketing.

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