M2 – Marketing & Media Network
Advertising, Digital, Marketing & Media
Sept 4th (Tuesday) 6:00pm – 8:30pm
Hard Rock Cafe
MPlaza, 39 Le Duan Avenue
District 1, HCMC
Register and pay now: 250.000 VNĐ
Register and pay later: 350.000 VNĐ
Pay at the door: 400.000 VNĐ
OTT, Platforms, Videos & Television
Where’s the advertising money going?
In July, Facebook won the rights to stream all 380 Premier League soccer matches each season from 2019 to 2022 in Cambodia, Laos, Thailand, and Vietnam, in a deal valued at $264 million.
This loss to Facebook is disrupting cable and satellite broadcasters in all four countries as they contemplate their future in a world where video and television are being streamed OTT (Over The Top) on platforms like Amazon, Facebook and Google and they lose both advertising and subscriber revenue.
Join us for a special M2 – Marketing event on the “OTT, Platforms, Videos & Television – Where’s the advertising money going?” and join us for what will be an interesting evening and discussion.
We will have five speakers for this very special event, including two international speakers from the Asia Video Industry Association who will be providing us with their insight:
THIS MONTH’S FEATURED SPEAKERS
Louis Boswell is a senior media executive with a deep background in Asia. He has held senior positions at Discovery, ESPN Star Sports, BBC, AETN All Asia Networks and, most recently, as the General Manager, Asia for Da Vinci. His experience includes leading businesses in Hong Kong, Japan, Singapore, South Korea, Taiwan and all of the major markets in Southeast Asia.
In January 2018 Louis became the CEO for CASBAA (The Cable and Satellite Broadcasters Association of Asia), which officially rebranded itself in August as the Asia Video Industry Association. Reflecting the changes in the television industry and the growth of video ecosystem, AVIA has three main goals: to be the voice for the video industry with governments across the region; to reduce video piracy and create a sustainable business environment; and to be a leading source of insight into the video industry.
“CREATING CONTENT THAT WORKS”
James Ross is the CEO of Lightning International, a content and media solutions company, with a focus on the Asia-Pacific region. The company provides content of all kinds including finished programs and channels from offices in Hong Kong, Singapore, Sydney, Tokyo and London to radio and television stations across Asia and round the globe.
Prior to becoming the CEO of Lighting International, James worked a producer, presenter and media correspondent for Radio Television Hong Kong (RTHK) and was the Regional Director, Asia for ITV Studios Global Entertainment.
“MEDIA & TECH HABITS OF MILLENIALS AND GENERATION Z”
Aske Ostergard has more than ten years’ international experience in business and research and, together with business partner, Thue Quist Thomasen, has developed Decision Lab into one of Vietnam’s leading market research company.
A graduate of Mathematics and Economics from the University of Copenhagen, Aske is as passionate about problem solving and statistics today as he was as a fresh undergraduate. During the last few years, he has devoted most of his time to understand the digital media landscape in Vietnam and his idea of relaxing is to play with statistical models and crunch data to solve real-world problems.
“THE VIETNAM TELEVISION MARKET”
Tran Thi Thanh Mai is the Managing Director of Kantar / TNS Media and is one of Vietnam’s most famous marketing professionals She is a passionate researcher and expert in audience research and media intelligence. She also has a wealth of knowledge and experience in the media field thanks to 20 years of experience in marketing and advertising management for multinational companies.
Mai’s goal is to provide insights and information that help clients to make better decisions in marketing communication in the evolving media landscape. She had been a marketer for Burmah Castrol Oil and Philip Morris, a marketing communication consultant for J. Walter Thompson before joining TNS Media Vietnam in 2007. She graduated from Hanoi University and has an MBA Degree from RMIT University. She is a Board Member of VAA (Vietnam Advertising Association); Secretary of the Vietnam Market Research Community; and a member of ESOMAR.