NYF’s AME Awards Open for Entries; Competition Rolls Out New Categories: Cannabis & CBD, Purpose Driven Brands and Experiential Marketing
New York Festivals 2020 AME Awards for the World’s Best Advertising and Marketing Effectiveness is now accepting entries for creative and effective “work that works.”
The AME Awards honors innovative and effective campaigns that demonstrate “a groundbreaking solution to a challenging marketing problem solved via strategic planning, creative execution and producing measurable results for brave clients.”
“New for 2020, Cannabis & CBD (Products & Services) showcases the exceptional work created by brands and agencies working on this new array of products,” said Gayle Mandel, Executive Director, New York Festivals AME Awards. “2019’s Gold AME-winning and wildly effective entry “Cannabis Curation Committee” (AHLOT) was the source of inspiration behind this exciting new category.”
Creativity for Positive Impact Categories honor campaigns in all media whose goal is to encourage social good and beneficial behavior to facilitate change. The addition of Purpose Driven Brands to the mix celebrates socially responsible brands whose mission includes dedicating partial profits or products to give back. Rounding out the roster, Experiential Marketing (Best Use of Medium) honors breakthrough work that drives brand engagement via an immersive experience bonding the consumer with the brand.
AME’s Advisory Council lends their creative insights, industry expertise and global perspective to the AME Awards team.
For 2020 AME welcomes 4 industry leaders whose guidance infuses AME with added agility.
- Nicky Bullard – Chairwoman & Chief Creative Officer, MRM McCann, United Kingdom
- Fede Garcia – Global Executive Creative Director, HUGE, USA
- Catherine Patterson – Executive Director, Branded Entertainment and Experiences, VMLY&R, USA
- Ruchi Sharma – Chief Creative & Culture Officer, Brands For Humans Asia, Thailand
“I’m thrilled that these respected industry leaders have signed on to AME’s Advisory Council,” said Mandel. “Their observations allow AME to provide a worldwide platform respective to industry innovations that encourages and honors effectiveness in the world of advertising and brand building.”
AME’s award-winning Grand Jury is recruited from 5 global regions region (Asia Pacific, Europe, Middle East & Africa, North America and Latin America). These innovative marketers, strategy directors, media planners, creative directors, and social media experts thoughtfully review all entries with global knowledge and perspective from the industry with attention to cultural and economic relevance. Jury selection has now begun for the 2020 Grand Jury.
The results of the 2019 Grand Jury sessions are parsed in the annual AME Report, an industry report that honors and provides rankings for agencies and brands.
About the New York Festivals Global Awards®: Now in their 25th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.
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Celebrating the World’s Best Work since 1957 Advertising Awards AME Awards ® Global Awards ® Midas Awards® Radio Awards TV & Film Awards Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com<http://www.newyorkfestivals.com/>.
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