GEEK PICTURES, THE POST HAUS & PRIMARY COLOR MUSIC ENLIVEN | ADFEST 2026 POSITIVITY WITH A BREATHTAKING HUMAN+ AI FILM

ADFEST 2026 welcomes the world to restore Human+, the power of humanity, with a captivating next-generation animation by GEEK PICTURES, with The Post Haus and Primary Color Music. The striking film underlines ADFEST’s undertaking to re-examine how technology can expand creativity and enrich lives to explore a positive relationship with technology.

With its roots in the sci-fi genre, the film remembers when flying cars seemed like bright dreams and a flush of excitement accompanied rapid advancements on science and technology. This was because there was once a human-centered belief in how much technology could enrich people’s lives. As time passed, the technology in the world triggered anxiety as well as hope. Then AI came along, with incredible powers, realising the future once depicted in science fiction, albeit in slightly different forms. But AI too frequently drew attention to the technology itself. Not building excitement, but apprehension. As a result, the positive human potential that should lie beyond technology became harder to see.

ADFEST Human+ is a call to action to redress the balance. Its film uses human ingenuity and creativity to combine traditional and AI production techniques.

The GEEK PICTURES team explained the thinking that produced the remarkable animation. “For this project, GEEK PICTURES began the concept development by revisiting and redefining what ‘human’ means and what the ‘+’ signifies, led primarily by members of our creative producing unit, Dots. From there, we built the concept by incorporating diverse cultural elements from across Asia.

“Throughout the production process, we consistently kept the theme of ‘Human+’ in mind, adopting an approach that expands creativity by combining live-action expression with AI. The cast’s performances were filmed in a white cyclorama studio using handheld cameras to capture authentic human movement and presence. These live-action materials were then expanded through AI-driven processes led by GEEK PICTURES’ AI-specialized team, GEEK AI STUDIO. Through an iterative process of experimentation, we explored AI as a filmmaking technology and embraced it as part of the creative process. By doing so, we developed the work as a new style of visual expression.”

Sam Billen, Partner & CEO of Primary Color Music, added, “Our team at Primary Color Music composed this year’s ADFEST opening animation score by fusing together musical influences from across Asia and the diverse regions represented by ADFEST attendees. The result is a soundscape that feels both chaotic and invigorating – reflecting the dynamic intersection of human creativity and rapid technological advancement.”

Nothing beats the experience of being at ADFEST Human+ with over 1,000 leading industry players, network with peers and celebrate the region’s culture and branded marketing creative excellence at ADFEST 2026.

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand. Find out more about the ADFEST delegate registrations here.

As the beacon of Asian branded marketing communications creativity, ADFEST is the dynamic annual celebration of Asian cultures. It offers an unparalleled combination of learning, inspiration, and networking—no other regional event provides such a rich mix of industry forums, breakout sessions, cultural connectivity, and multi-event awards. At its heart, ADFEST is the place to meet and be inspired.

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.