New York Festivals 2021 AME Awards Now Open for Entries
New Categories include Health & Wellness, Pharma, Digital Devices, and Socially Conscious Content.
New York, NY – November 11, 2020 New York Festivals®<https://www.newyork
Since 1994, AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.
“We’re excited by the possibilities that come with this year’s competition. 2021 brings new categories to the robust category mix, a world-class jury of dedicated creative & strategic executives, additions to the Advisory Council, and expanded coverage on Effective Perspective blog,” said Gayle Seminara Mandel, Executive Director, AME Awards.
Each year, AME evaluates and updates the competition categories<https://www.ameawar
In Products & Services group, AME added Health & Wellness to honor campaigns promoting non-prescription products and services, wellness and personal care, health education and/or awareness. Pharma will showcase campaigns for medical products or services, or to shape understanding of conditions or treatments that are targeted at healthcare professionals, practitioners, or patients.
The Creativity for Positive Impact category group adds Socially Conscious Content to honor communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.
“In light of this disruptive pandemic year, AME wanted to address the explosion of virtual events within the industry by adding three additional categories in the Best Use of Medium category group to reflect this work,” said Seminara Mandel.
New Best Use of Medium categories include Professional Conferences or Congresses to honor immersive experiences and virtual events that drive engagement and response from a professional audience. Also added to the powerhouse category mix: Technical Professional Materials/Communications will salute targeted communications designed for the professional audience and Digital Devices will showcase consumer or professional awareness or behavior change that exists on or is activated by digital devices.
AME’s award-winning Grand Jury<https://www.ameawards.com
The results of the 2020 Grand Jury sessions are parsed in the annual AME Report<https://www.ameawards.c
The deadline to enter the 2020 AME Awards competition is February 11th, 2021. Competition details and additional information can be found on the AME website: HERE<https://www.ameawards.com
About the AME Awards®<https://www.ameawards.
About New York Festivals:
New York Festivals®
Celebrating the World’s Best Work since 1957
AME Awards ®
Global Awards ®
TV & Film Awards
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For
more information, go to www.newyorkfestivals.com<http:
Gayle Mandel Gayle.Mandel@NewYorkFestivals.
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