AME Awards Announces 2021 AME Report: Zulu Alpha Kilo Canada Ranks Number One on the Agency Report and Libresse Leads Brand Report
MullenLowe MENA, AMVBBDO UK, Special NZ, and Starcom USA Score Top Spots
New York, NY – December 13, 2021: New York Festivals® AME Awards® released the 2021 AME Report, a two-tiered ranking report of the world’s most successful agencies and brands according to their achievements in the 2021 AME Awards.
The AME Agency Report honors agencies who have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognizes innovative brands for their game-changing campaigns and the brave advertisers who approved these compelling campaigns. All 2021 AME winners determined by the Grand Jury are parsed in the AME annual rankings brief.
2021’s award-winning campaigns demonstrated a wide spectrum of strategies to improve brand relevance, create engagement, and deliver results. Agencies earning a slot on the AME Report utilized strategic brand partnerships, cause marketing, co-branding, gamification, data-driven marketing, branded entertainment, digital and immersive event marketing, AI, and technology-based engagement to position global brands and achieve growth.
Zulu Alpha Kilo Canada took the lead with the number one spot on the Agency Report earning the highest number of points for their innovative and results-driven work for multiple clients including HomeEquity Bank, Amazon Rainforest Conservancy, Subaru Canada, and Goldfish® Crackers.
“To be recognized for not only the creativity of your work but its actual effectiveness is why we’re all in this business. We are absolutely honored and thrilled to be recognized. We’re thankful to our entire team at Zulu and our amazing client partners who have continued to support creativity during this crazy pandemic year.”—Zak Mroueh, Founder & CCO, Zulu Alpha Kilo Canada
2021 AME Agency Report
- Zulu Alpha Kilo Canada
- MullenLowe MENA
- AMVBBDO United Kingdom
- Special New Zealand
- Starcom USA
- McCann Lima
- FP7 McCann
- Dentsu Japan
- BBDO Germany
- Grey Tokyo Japan
- FCB/Six Canada
- Mirrored Media USA and &Co Denmark *
*Tie in agency rank
To view the entire AME Report, visit HERE.
The 2021 AME Brand Report honors risk-taking global brands for their innovative and strategic campaigns that delivered measurable results. Brands approved game-changing strategies, zeroed in on creating emotional connections, rallied on behalf of those needing support, created collaborative partnerships, employed cutting-edge technology, pushed boundaries, challenged taboos, and embraced diversity and inclusion.
2021 AME Brand Report
- Libresse (AMVBBDO United Kingdom)
- Every Kiwi Vote Counts (Special New Zealand)
- UAE GOVERNMENT MEDIA OFFICE (MullenLowe MENA)
- Pringles (Starcom USA)
- Burger King (McCann Lima, Garbarz & Partner, Viacom Velocity) **
- Tuna Scope & AI Tuna (Dentsu Japan), UAE Government Media Office (MullenLowe MENA), League Against Cancer (McCann Lima) *
- HomeEquity Bank (Zulu Alpha Kilo Canada)
- Pantene (Grey Tokyo)
- BMW (Mirrored Media USA), HomeCentre (FP7 McCann MENA), Knorr (FP7 McCann Egypt) *
- Toyota (Viacom Velocity USA), European Parliament (&Co Denmark)
*Tie in brand rank
** Agencies working on the same brand
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
AME Awards ®
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Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For
more information, go to www.newyorkfestivals.com.
Gayle Mandel Gayle.Mandel@NewYorkFestivals.com