AME Awards Announces 2022 AME Report
UAE Government Media Office Ranks Number One on the Agency Report and Brand Report
AME Awards Announces 2022 AME Report: UAE Government Media Office Ranks Number One on the Agency Report and Brand Report
Zulu Alpha Kilo Canada, Seven.One AdFactory / Creative House / White Rabbit Budapest, AMVBBDO UK, and Havas Middle East Score Top Spots on the AME Agency Report
New York, NY – December 8, 2022: New York Festivals® AME Awards® released the 2022 AME Report, a two-tiered ranking report of some of the world’s most successful agencies and brands according to their achievements in the 2022 AME Awards.
The AME Agency Report honors agencies who have produced cutting-edge and measurably effective creative work on behalf of prominent advertisers. The AME Brand Report recognizes risk-taking brands who approved game-changing work that contributed to the brands position on the AME ranking report.
Top-scoring campaigns for 2022 improved brand awareness, engaged consumers and succeeded in driving results for global brands. Global agencies earning a place on the AME Agency Report employed first-of-its-kind technology, crowdsourcing, omnichannel marketing, media led engagement, OOH activations, branded entertainment, experiential marketing, gamification, influencer-led campaigns, guerilla marketing, and donation driven-initiatives to improve brand relevance, create contextual engagement, achieve growth, and deliver stunning bottom-line results.
The UAE Government Media Office led both the AME Agency and Brand Report with an unprecedented dual honor, achieving the top rank on both the Agency and Brand Report. This is the first time in the history of the AME Report that an agency/brand earned the number one spot on both reports earning the highest number of points for their innovative and results-driven campaigns that include “The Warm Winter Livestream,” “The Donation Plate,” and “A Winter Through My Eyes.”
“At the UAE Government Media Office, we go much further than brief agencies and assess the performance of our campaigns. We are actively involved in the full process from ideation to execution, so much so that we’re acting as an agency as much as a client. While we work closely with our agency partners, we also have a strong creative resource in-house, collaborating together to build on insights and creative sparks to turn them into award-winning and goal-achieving work. I couldn’t be prouder of my team as we are recognized as the Agency of the Year at the New York Festivals AME Awards in 2022. I understand it’s a rare occurrence for a client to achieve this and even rarer, as in never happened before, for the same company to be the Brand and Agency of the Year at the same time. The lines of demarcation are clearly changing, and structures are reshaping in front of our eyes. Brave and effective is certainly a description that we share with the AME Awards and this trophy is the perfect illustration of our forward-thinking method of working.”
Zulu Alpha Kilo Canada’s creative and effective work saw the agency rise to the second rank on this year’s AME Report. A robust number of campaigns including “The Micropedia of Microaggressions” “Come and Glow,” “Orders of Sacrifice” and “Tough Turban” earned top scores resulting in multiple AME Awards,
“We’ve always believed in the power of ideas to create game-changing results for clients. We are thrilled to learn that our work has been recognized in equal measure for its creativity and effectiveness.” –Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo
2022 AME Agency Report
- UAE Government Media Office
- Zulu Alpha Kilo
- Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux**
- AMVBBDO United Kingdom
- Havas Middle East
- ALMA DDB
- Energy BBDO
- Saatchi & Saatchi MEA
- Special New Zealand
- Leo Burnett Group Manila
*Tie in agency rank
**Multiple agencies working together
To view the AME Report, visit HERE.
The 2022 AME Brand Report honors risk-taking global brands for their innovative and strategic campaigns that delivered measurable results. Brands approved game-changing strategies, utilized first-of-its-kind technology, shined a spotlight on diversity and inclusion, partnered with influencers, rallied on behalf of those less fortunate, embraced social marketing, created unique partnerships, went head to head with environmental challenges, and created new ways to support communities.
2022 AME Brand Report
- UAE Government Media Office
- Motor Neurone Disease New Zealand/Pepsi/Sheba*
- McDonalds / Black Business and Professional Association, Toronto Metropolitan University’s Diversity Institute, Canadian Congress on Inclusive Diversity and Workplace Equity, and Pride at Work*
- Hondao Senior Citizen’s Welfare Foundation
- Harry Rosen
- Pfaff Harley-Davidson®
- Fenty Beauty
*Tie in brand rank
All 2022 AME award-winning entries were determined by the AME Grand Jury. The results of these jury panels determine an entry’s score and its placement within the AME annual rankings brief.
About the AME Awards® for Advertising & Marketing Effectiveness™: Founded in 1994, the AME Awards honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
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Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.