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ADFEST 2026: Human+
Under the theme Human+, ADFEST 2026 will be held Thursday 19 – Saturday 21 March 2026 at the Pattaya Exhibition And Convention Hall (PEACH) at the Royal Cliff Hotels Group in Pattaya, Thailand.
At a time of accelerating change, it’s easy for the spotlight to shine on technology, platforms and complex systems.
Human+ is founded on the conviction that true, enduring value lies not only in these tools, but in how they empower people.
It is crucial we amplify fundamental human qualities: creativity, curiosity, culture, empathy, resilience and compassion.
We must employ a people-first approach, where humanity is at the very core of everything we do.
The + stands for the powerful forces that can elevate humanity.
It’s a framework for expanding human capacity, meaning and impact.
Creativity, at its heart, ensures that as the world rapidly evolves, humanity remains at the epicentre of progress.
Join us to explore the endless possibilities of Human+
About ADFEST
Founded in 1998, ADFEST is Asia’s only international creative festival. It is the ideal place for the creative industry to gather, network, exchange ideas, and be inspired. It is the annual event not to be missed to stay at the forefront of the rapidly changing creative, marketing, and production industries.
ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for the communication industry through showcasing of the region’s best creative works and inspiring content. It is also the perfect place to relax, learn, and meet new friends in the industry.
ADFEST is a non-profit-making entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, and 1 of only 12 festivals included in the Campaign Brief Asia Creative Rankings.


